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Essaouira is a coastal city in Morocco.
A whole grand taxi from Marrakech can be shared or you can take it on your own, but the price depens a bit on the time and it might be also the mood of the driver.
There are tourist transfer services too. It is a more comfortable option than shared taxis with recent and air conditioned vehicles. The rates depend on the number of passengers. Essaouira taxi Transfert: is a dependable one. The drivers are souiri.
Supratours runs 6 buses per day from its offices next to Marrakech's train station to its office in Essaouira just down the street from the beach and close to the medina entrance at Bab Marrakech.
CTM also run a coach service from Marrakech's bus station. Note that the CTM bus stops much further out than the Supratours office, a taxi to the medina costs 15-20dh.
At the bus station it is likely that there will always be "a bus departing to Essaouira now". They are slower as they stop en route and less comfortable than the big companies - your journey may thus be between 30 and 90 minutes longer, but with a shorter wait.
EasyJet operates flights from London Luton airport direct to Essaouira.
The walled centre of town, the Medina, is supposedly restricted to non-motorized vehicles, but this rule is widely ignored in the case of mopeds which are an increasing nuisance. Other than that, there are occasional donkey carts to dodge.
What to see
Essaouira is a perfect example of a late 18th century fortified town, with the original cannons still in place and where Orson Welles shot his Othello, "The Moor of Venice". More recently Essaouira has appeared in the HBO TV hit "Game of Thrones", standing in for fictional city Astapor.
The beach dominates the Essaouirans' leisure time. Although the strong wind and currents makes relaxed tanning and swimming a little difficult at times, it is perfect for kitesurfing and windsurfing. With good winds for most days of the year, Essaouira is a watersports' paradise. The best spots are reported to be Essaouira Bay, Sidi Kaouki, Cape Sim and Mouley Bouzertoune. Equipment can be hired from various hire centres on the beach front.
World Music Festival
The nearby town of Diabat is at the other end of Essaouira's beach, and is allegedly where Jimi Hendrix once spent some time. Diabat is an empty, concrete Berber village that is practically devoid of attractions except the Hendrix ruin and a Hendrix Cafe. It's best visted in the early morning via taxi and then return to Essouiara via a short and very romantic walk on the beach past the castle in the sand of Hendrix fame.
Zouina-cheval, Village of Diabat. Zouina-cheval organizes horse treks and horse rides in the surrounding of Essaouira. The rides are for everybody (beginners, good riders, children) but the treks are recommended to good riders as you spend long hours riding. If you want city breaks and experience the countryside as well as beaches, dunes and traditional village, those rides are for you.
Ecotourism…Walking tours, 8 bis rue houmman el fatouaki Médina Essaouira. Discover the real Essaouira-Natural Essaouira…on foot Guided Eco-friendly tours of the amazing countryside around Essaouira. You can discover the Argan Woods, the Thuya Forests, and the unimagined world of the Dunes.
Essaouira's craftsmen are renowned for their woodwork and lacquerware. Intricately inlaid boxes, chessboards and curios can be found for good prices in the city's hundreds of shops.
Windsurf Essaouira Moulay Bouzerktoun (Magicfunafrika), Moulay Bouzerktoun. Winsurf center with new material from Fanatic/North for lessons and rental on a World Class windsurfing Spot
Kitesurf in Essaouira (YouSurfEssaouira), Boulevard Mohamed V. Right on Essaouira main beach perfect to learn or practice kitesurf with Youssef and his team. They offer kitesurf rental and kitesurf lessons. Their unique asset? Unique local mood!
Postcard Art - Mustapha El Harchi, Place Moulay Hassan. One of the happiest quadraplegic painters you'll ever meet. After dealing with all the hustlers and shopkeepers, Mustapha will put a smile on your face.
Ocean Vagabond Club Mistral, Essaouira Beach in front of Barakat Mohamed. Ocean Vagabond offers the wider and the latest range of gear for windsurfing, kitesurfing, surfing and SUPing. Martin and his crew are here to provide the best instruction and tips to ride around.